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IKEGAMI TO OFFER AVID DNxHD IN NEW TAPELESS HD CAMCORDER Companies Facilitate Tight Integration Between New High Definition Recording Devices and Avid'sEditing / Shared-Storage Solutions

Las Vegas - NAB 2004 (Booth #C6428): : Ikegami Tsushinki today announced that it intends to enter into a licensing and development agreement with Avid Technology, Inc. (NASDAQ: AVID) to develop nonlinear HD camcorders and portable recording systems based on Avid DNxHD Avid's revolutionary, 8-bit and 10-bit HD encoding technology that enables collaborative HD postproduction with the same storage bandwidth and capacity requirements as SD files.

Under the current plan, Ikegami will develop its next-generation, high-quality nonlinear Tapeless HD Camcorder incorporating Avid DNxHD hardware designs, and NL Technology will incorporate Avid DNxHD hardware designs into its highly portable nonlinear field recording systems. Together, Ikegami, NL Technology, and Avid will deliver a tightly integrated, flexible nonlinear HD workflow that enables professionals to capture the highest quality HD footage and preserve image quality throughout the production, postproduction and distribution process.

"With the rapid adoption of HD cameras and recording devices by today's media professionals comes the challenge of efficiently transferring the media they shoot to editing and storage systems while preserving the quality of the source material, said Jose Rosado, DNG product specialist from Ikegami, and Jim McKain, president and chief executive officer of NL Technology in a joint statement. "We're addressing this challenge head-on by building Avid DNxHD encoding technology into our next-generation camcorders and portable recording devices. With Avid DNxHD as the native acquisition format in our products, professionals can capture 8-bit or 10-bit HD footage, and transfer HD media into Avid® systems in a fraction of the time it would take with uncompressed HD all without experiencing any image degradation. HD FieldPaks can also be connected directly to an Avid HD NLE system for instant editing with no media transfers. This is truly a revolutionary breakthrough that will change the way cinematographers, videographers, and postproduction professionals work with HD.

"There's no question that HD is quickly becoming the format of choice for media production professionals. But the extremely high data rates associated with uncompressed HD have left many frustrated with the speed at which they can move the media from point A to point B, said David Krall, president and chief executive officer of Avid. “Our Avid DNxHD encoding technology solves this problem by enabling end-users to work with all of the popular 8- and 10-bit HD media formats and resolutions the same way they do today with smaller-sized SD files. More importantly, Avid DNxHD was designed for multigenerational compositing so image quality is preserved throughout the recording, editing, and finishing process. We’re pleased that Ikegami and NL Technology plan to adopt Avid DNxHD in their respective acquisition devices both companies will be truly empowering their customers with a first-of-its-kind workflow advantage.

Ikegami Tapeless HD Camcorder
The upcoming Ikegami Tapeless HD Camcorder will record with the same FieldPak media that has been central to Ikegami'sproven line of SDTV DNG systems. Capable of multi-format HD recording in a nonlinear environment, it supports the MXF file format, and facilitates HD field recording in a low power and light weight package.

Avid DNxHD
Avid DNxHD technology is designed for nonlinear editing and multi-generation compositing in collaborative postproduction and broadcast news environments. Unlike uncompressed HD media, which has bandwidth requirements of nearly 1200 Mbps, Avid DNxHD technology operates in 4:2:2 color space and is available in three user-selectable bandwidth configurations: 220 megabits per second (Mbps) for both 10-bit and 8-bit video, and a highly efficient 8-bit configuration requiring only 145 Mbps. Avid DNxHD technology supports 720p at 60 frames/second and 1080p/i HD resolutions at 30, 25, and 24 frames/second. By comparison, uncompressed 10-bit SD media requires approximately 200 Mbps. In addition, Avid DNxHD technology supports all popular native HD formats and rasters without compromise, eliminating resolution losses that occur with other HD compression technologies that do format conversions before compressing the media. Avid DNxHD technology also uses the Material Exchange Format (MXF), an open media file wrapper that enables direct media interchange with Avid and third-party MXF-compliant products.

About Ikegami Electronics
Ikegami Electronics is one of the world'sleading manufacturers of high quality professional broadcast equipment. Ikegami offers a broad range of TV cameras for ENG, EFP, Studio, HDTV, CCTV and Medical Imaging. Ikegami products have received various Emmy Awards for Engineering Excellence. The company'suniversal High Definition TV Cameras have been widely accepted by the broadcast industry as it continues the change over to the High Definition Television Format.

About NL Technology, LLC
NL Technology, LLC is the industry leader of portable all-digital video acquisition and playback tools for nonlinear editors. Our portable recorders allow professionals to seamlessly create digital nonlinear media inside the camera during acquisition. For additional information about NLT'snonlinear acquisition and playback products, please visit: www.nltek.com.

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company'saward-winning products and services, please visit: www.avid.com.

Avid and Avid DNxHD are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries.